Black Friday Campaign

our client needs to deliver a marketing campaign for the Black-Friday anniversary using designs for the physical channel (pharmacy branches) and the digital channel (Facebook page) highlighting offers & promotions to increase store visits and sales.

Campaign Idea

Use trend jacking technique by creating a campaign tag related to a trending phrase on social media and communicate with customers on a different level other than the traditional way used by most competitors to stand out from the competition.

Work Done

• Campaign ideation & plan
• Design concept
• All designs (digital & printed)
• Web development

Deliverables

• Storefront poster design
• Counter announcement design
• Facebook page cover photo design
• Facebook offers album cover design
• Facebook offers frame design
• Facebook  offers album (all offers)
• Offers magazine (digital copy)
• Landing page for offers magazine
• Offers magazine downloadable file
• QR code for landing page
• Engagement posts designs

Campaign links

• Link : Landing page to announce the contest and to guide customers to branches